At Ogier our people are central to everything that we do. We are proud of our culture of excellence, inclusion and collaboration. We believe in investing in our people and providing a workplace where everyone can thrive. We are looking for a proactive and culturally attuned Employer Brand Manager to ensure our brand resonates globally with legal, corporate and fiduciary, consulting and business services talent across diverse markets through locally relevant tailored campaigns. As our Employer Brand specialist, you will help tell the story of what makes us different, and why that matters. You'll find creative ways to articulate and amplify our culture, values and employee value proposition (EVP) to attract, engage and retain the best talent.
Develop the business-wide Employer Brand strategy, aligned with Ogier's marketing and talent acquisition goals and wider business strategy
Partner with HR on ways to convey the continuously refined EVP, ensuring external communications are authentic, reflect the experience of working at Ogier and integrated with internal communication
Work with marcomms colleagues to create and curate compelling content (e.g. employee stories, videos, leadership interviews) that showcases our people, culture, values and career opportunities
Manage and grow Ogier's employer brand presence on relevant third party employer brand channels such as LinkedIn, careers platforms (national and regional), and social media
Work with digital marketing colleagues to optimise the careers site UX and content
Collaborate with internal comms to align employee engagement initiatives with external employer brand messaging
Work with our DEI team to spotlight inclusive hiring practices and employee resource groups
Take an analytical approach to campaign data, report on the performance of campaigns and content using region-specific insights and tools, and use that data to make informed decisions about campaign development
5+ years of experience in brand marketing, recruitment marketing, or related fields, operating at both strategic and hand-on levels in an international organisation
Experience in content creation and storytelling, with a proven ability to develop and implement brand strategies across channels
Excellent stakeholder management and cross-functional collaboration skills
Data-driven mindset with experience using analytics to drive improvements
Experience working in professional services desirable but not essential
Understanding of DEI communications and inclusive brand messaging desirable